Newspapers enjoy great popularity in Chennai. A huge percentage of Chennai’s population is known to read some publication or the other. A host of quality English newspapers grace Chennai’s newsstands, which include The Economic Times, The Hindu, The Times of India, Deccan Chronicle and Indian Express. Regional newspapers that are prevalent in Chennai are Eenadu, Daily Thanthi, Dinakaran and Matrubhumi. Newspapers originating in other locations include Malayala Manorama, Rajasthan Patrika and Sakshi. Newspaper advertising is one of the most popular advertising devices in India, and classified advertisements have achieved nationwide acclaim for being one of the most efficient and economical advertising platforms in India.