Being one of the most important cities of the country, the metropolitan city of Chennai has a lot to offer to advertisers in terms of advertising platforms. However, with the rise of various new advertising options, advertisers often find themselves posed with the dilemma of which advertising vehicle to adopt for their campaign. Luckily, we at releaseMyAd specialize in designing integrated media plans specific to the needs of each and every one of our clients.
Big Cinemas Bungalow Road
Big Cinemas Avinash Road
Chennai, being a prime location for advertisers to engage and influence prospects, experiences a lot of rivalry and intense competition between brands. Releasemyad’s strategic media planning and market analysis techniques can help your brand rise to higher levels of recognition and acclaim.
As you can see in the chart to the right, the bulk of Chennai’s population falls in the 10-35 year bracket. For this chunk of audiences, which includes junior and high school students, college-goers and working professionals, the ideal media tools to use would be cinema and radio advertising. This particular demographic is known to have the financial backing to make weekly trips to top multiplexes, and known to use the radio as a primary mode of entertainment during long periods of conveyance. The radio’s availability in cars, on mobile phones and a variety of other locations actually make it a very viable advertising resource for targeting any demographic in particular, as long as the right media plan is being used.
To target other demographics, newspaper and online advertising are viable modes of advertising you can try out. ReleaseMyAd’s media planning process takes into account your product/service’s focus demographic, the most popular media devices of the city with respect to advertising, the most popular shows/sections/websites with your focus demographic, your budget, among other integral factors to present you with an efficient media plan that is sure to work wonders for your brand.